Learn about our most recent introductions
Endless Summer®
Welcome DreamCloud® Reblooming Hydrangea as the newest addition to the Endless Summer® Hydrangea collection. With brighter, longer-lasting white mophead blooms that stay clean and rebloom well into fall, DreamCloud® delivers sophistication, resilience, and reliable performance. Not to mention its resistance to foliar diseases including Cercospora making it a fantastic low maintenance choice.
Growers
Consistent, clean crops. DreamCloud® resists powdery mildew and Cercospora, reblooms reliably, and forms a compact, uniform habit ideal for finishing in containers. Expect fewer losses and more dependable beauty.
Retailers
A standout in white. Where others fade or brown, DreamCloud® stays sharp. Pair it with other Endless Summer® hydrangeas to create color story sales, or offer it as an elegant statement for containers, porches, and garden beds.
Landscapers
Form, function, and long season performance. Refined and compact reaching 3–4’ tall and wide, DreamCloud® fits easily into focal-point designs, mid-border layers, or decorative containers. It delivers all the Endless Summer® performance the pros rely on with a fresh new face.
First Editions®
Meet the next generation of Potentilla. Pineapple Tart™ Potentilla flips the script on what you thought you knew. This multi-purpose shrub is compact, colorful, and tough as nails. With vibrant double yellow blooms from summer into fall, this rugged performer thrives in the toughest spots and brings fresh energy to a classic category.
Growers
Built for success, from start to finish. Pineapple Tart™ forms a dense, clean crop with minimal inputs, thriving in cooler climates and poor soils. Its compact size makes it rack-efficient, while the extended bloom time ensures lasting retail appeal.
Retailers
The continuous pop of golden blooms and neat habit make Pineapple Tart™ a standout at retail. Presented as a low-maintenance, long-blooming option for sunny beds, borders, and foundation plantings will peak a customer’s interest.
Landscapers
Color and performance you can count on. Cold hardy, deer resistant, and tidy by nature, this is a plant that holds up in commercial installs, curbside beds, and large-scale plantings. It fills space fast and stays showy all season long.
First Editions®
A viburnum that smells that good? Yes! Meet POWFume™ Viburnum where fragrance and function can go hand in hand. With massive, intensely scented white blooms that offer pollinator-friendly appeal, POWFume™ offers something for every season. Its semi-evergreen form and clean structure provide beauty long after the bloom.
Growers
POWFume ™ brings undeniable fragrance to spring crop offerings. The upright habit ships beautifully, and the consistent form reduces pruning and shaping needs in production.
Retailers
POWFume™ draws people in with scent alone. Promote it as a must-have for pollinator gardens, sensory landscapes, or as a fragrant privacy hedge.
Landscapers
Use POWFume™ to anchor early spring designs or break up evergreens with dynamic seasonal interest. It stands 6-8’ tall making it ideal for natural screening without sacrificing style.
First Editions®
Another panicle hydrangea? Don’t we already have enough? We hear you, but we’re not just adding another bloom to the mix. First Editions® Shrubs & Trees introduces only what moves the category forward, and Spring Sizzle® does exactly that. Among the earliest to bloom in its class, it opens with crisp white flowers that swiftly transform into a vivid red, even in warmer climates! Strong upright stems and a perfectly compact form make it a standout from greenhouse to garden.
Growers
Spring Sizzle® blooms early and holds strong. Its fast flower transition and sturdy stems create a crop with immediate visual appeal and reliable shipping performance. The compact habit means more plants per rack, and the early-season bloom means earlier turns just as your sales heat up.
Retailers
Need a spring showstopper? Spring Sizzle® brings a vibrant red blush to shelves weeks ahead of the rest. Its eye-catching color change, combined with a clean, manageable habit, makes it an impulse-buy magnet. Place it near entries or endcaps to drive add-on sales and help customers discover something new earlier in the season.
Landscapers
Color that pops and holds its shape. With its 4–6′ upright habit, Spring Sizzle® brings structure, season-long interest, and high-end color to designs. Whether used in a low hedge, foundation planting, or as a specimen, it offers long-lasting beauty that doesn’t flop or fade making it easier to maintain and impossible to ignore.
First Editions®
FlowerFull® Smooth Hydrangea from First Editions® boasts superior genetics that produce significantly bolder blooms and sturdier upright stems. With two-to-three times more blooms per season than other 𝘏𝘺𝘥𝘳𝘢𝘯𝘨𝘦𝘢 𝘢𝘳𝘣𝘰𝘳𝘦𝘴𝘤𝘦𝘯𝘴, FlowerFull® is a major improvement to the industry standard.
First Editions®
Eclipse® is the first true dark-leaf 𝘏𝘺𝘥𝘳𝘢𝘯𝘨𝘦𝘢 𝘮𝘢𝘤𝘳𝘰𝘱𝘩𝘺𝘭𝘭𝘢 on the market. Its intense, dark purple foliage holds its color, even in warm climates. The striking foliage, paired with gorgeous dark purple or cranberry-colored blooms, will make a big impact at retail, in the garden, and in a decorative container. Eclipse® is a grower-friendly plant that offers excellent mildew and Cercospora resistance, holds up well in a garden center, and is a standout in the landscape.