We stand out
With over 100 rock star varieties that deliver more success with less hassle, you can take any yard and make it burst with energy, creativity, and pizzazz.
Exceptional genetics
Production-tested
Regional
product mixes
Retail appeal
First Editions Shrubs & Trees Retail Merchandising
Retailers, reach the consumer in ways never thought possible with First Editions Shrubs & Trees dynamic retail merchandising program. With over 100 hardworking rock star varieties and the tools to match, retailers can enjoy having some shrub fun!
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First Editions® 2022 New Introductions
See some of the great new, hardworking plants coming into the First Editions brand in Spring 2022! There's a little something for everyone with plants that range from warm to cool climates.
2023 First Editions® Catalog
See our 2023 First Editions® Catalog below for all the great plant offerings. View online and bookmark for easy reference.
Featured Varieties
Our First Editions® collection offers a simple, beautiful solution for any project, anywhere. Our regional assortments thrive in both warm and cold climates, so wherever you’re selling, we’re growing.
Learn More
Learn more about specific varieties of the First Editions® collection that offer great solutions to landscape challenges
Electric Lights Double Pink Azalea
Standing Ovation Serviceberry
Little Lady Lilac
Pink Sparkler Spirea
Always Growing
Introducing great plants starts with great genetics, be it through objective-driven breeding work within Bailey Innovations™ or partnerships with other breeders. Our approach to adding new products to First Editions® is straight forward; it has to be a meaningful improvement for the market.
Nationwide Distribution
With an expansive network of trusted licensed growers, First Editions® plants are readily available across North America.
Cultivate New Customers
First Editions® offers retailer marketing resources to help you promote your business, and engage new and existing customers across a variety of platforms.
Set Customers Up for Success
We make it easy for customers to have success growing our products with text messaging programs that provide regionally specific, timely gardening tips straight to their phones.
Leverage Ready-Made Digital Content
First Editions offers a wide variety of fresh, ready-made content for you to share across your digital channels — from Facebook to Instagram to Google Ads.
Superior Signage & Packaging
Connect with First Editions shoppers using creative, bright and effective visual signage and packaging. Prominent tags provide not only a variety of information, but a text message code customers can use to receive care tips and alerts.
How Bailey Can Help You Grow
We know production success begins with the proper liner. So no matter how you grow or what your schedule is, our Bareroot, JumpStarts® potted liners and Finished Plant offerings will ensure First Editions® lives up to its name for our growers.
Partnership that’s always in season.
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