With over 100 rock star varieties that deliver more success with less hassled, you can take any yard and make it burst with energy, creativity, and pizzazz.
Retailers, reach the consumer in ways never thought possible with First Editions Shrubs & Trees dynamic retail merchandising program. With over 100 hardworking rock star varieties and the tools to match, retailers can enjoy having some shrub fun!
Our First Editions® collection offers a simple, beautiful solution for any project, anywhere. Our regional assortments thrive in both warm and cold climates, so wherever you’re selling, we’re growing.
Introducing great plants starts with great genetics, be it through objective-driven breeding work within Bailey Innovations™ or partnerships with other breeders. Our approach to adding new products to First Editions® is straight forward; it has to be a meaningful improvement for the market.
With an expansive network of trusted licensed growers, First Editions® plants are readily available across North America.
First Editions® offers retailer marketing resources to help you promote your business, and engage new and existing customers across a variety of platforms.
We make it easy for customers to have success growing our products with text messaging programs that provide regionally specific, timely gardening tips straight to their phones.
First Editions offers a wide variety of fresh, ready-made content for you to share across your digital channels — from Facebook to Instagram to Google Ads.
Connect with First Editions shoppers using creative, bright and effective visual signage and packaging. Prominent tags provide not only a variety of information, but a text message code customers can use to receive care tips and alerts.
We know production success begins with the proper liner. So no matter how you grow or what your schedule is, our Bareroot, JumpStarts® potted liners and Finished Plant offerings will ensure First Editions® lives up to its name for our growers.
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