Our First Editions® collection offers a simple, beautiful solution for any project, anywhere. Our regional assortments thrive in both warm and cold climates, so wherever you’re selling, we’re growing.
Introducing great plants starts with great genetics, be it through objective-driven breeding work within Bailey Innovations™ or partnerships with other breeders. Our approach to adding new products to First Editions® is straight forward; it has to be a meaningful improvement for the market.
With an expansive network of trusted licensed growers, First Editions® plants are readily available across North America.
First Editions® offers retailer marketing resources to help you promote your business, and engage new and existing customers across a variety of platforms.
We make it easy for customers to have success growing our products with text messaging programs that provide regionally specific, timely gardening tips straight to their phones.
First Editions offers a wide variety of fresh, ready-made content for you to share across your digital channels — from Facebook to Instagram to Google Ads.
Connect with First Editions shoppers using creative, bright and effective visual signage and packaging. Prominent tags provide not only a variety of information, but a text message code customers can use to receive care tips and alerts.
We know production success begins with the proper liner. So no matter how you grow or what your schedule is, our Bareroot, JumpStarts® potted liners and Finished Plant offerings will ensure First Editions® lives up to its name for our growers.
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