Industry brand management expert to lead Bailey’s Consumer Brands Team
St. Paul, MN (June 2, 2021) – Bailey Nurseries is thrilled to welcome Layci Gragnani to the brand marketing team as the Brand & Business Development Manager. Gragnani has over a decade of industry experience in public relations, sales, marketing, and brand management, most recently at Star® Roses and Plants.
“Endless Summer® Hydrangeas, First Editions® Shrubs & Trees, and Easy Elegance® Roses have continuously worked to break new ground through innovation, partnerships, and a commitment to bringing outstanding hydrangeas, shrubs, trees, and roses to the world,” shares Bailey’s Chief Marketing & Product Development Officer Alec Charais. “I could not be more excited for that work to continue with Layci leading the charge. Layci is an experienced marketer with an exceptional business sense and track record. She understands that success is measured by that of all partners from the breeder, grower, retail and landscape, and ultimately the consumer. We are thrilled to add her talents to the Bailey team and know it will be success that will be shared by everyone.”
As Brand & Business Development Manager, Gragnani will oversee the strategic direction and drive the supply chain for the introduction of proprietary genetics into Bailey’s consumer brands. Working with the product development, marketing, and sales teams, Gragnani will drive brand awareness and sales through Bailey Nurseries and its brand licensees.
“Bailey Nurseries is well known in horticulture for their marketing and consumer product excellence, and I am beyond excited to be part of this team,” adds Gragnani. “Their work has been instrumental in brand development for our industry, and I look forward to taking them to new and exciting levels!”
Gragnani begins in her role effective immediately and may be reached at Layci.Gragnani@baileynurseries.com.
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