The marketing team wins Gold Medal Media Laurel Awards and a People’s Choice Horti Award
St. Paul, MN (October 30, 2025) – Bailey is delighted to share its marketing team has received multiple honors from Garden Communicators International. The 2025 Bailey Plant Catalog and Endless Summer® Hydrangeas Instagram account both earned Gold Medal Media Laurel Awards, while the “What’s Your Favorite Plant” video was recognized with a 2025 People’s Choice Horti Award.
Recognized for excellence in writing, the 2025 Bailey Plant Catalog earned a Gold Medal in the marketing catalog or brochure category. More than just a product listing, the catalog serves as an essential resource for growers, retailers, and students alike. Within its pages, this catalog offers inspiration, practical insights, and detailed plant information. “With each iteration, the Bailey Marketing team raises the bar, ensuring the catalog is both informative and engaging,” shares Clarisa Ponce de Leon, Senior Graphic Designer at Bailey. “With a strong focus on clarity and usability, content writers and designers worked diligently to create a tool that was not only helpful but easy to understand and visually appealing.” Click here to check out the 2025 Bailey Plant Catalog.
The Endless Summer® Hydrangeas Instagram account received a Gold Medal for social media excellence. Speaking to a vibrant community of hydrangea lovers, the account blends education and inspiration — sharing hydrangea care tips, design ideas, and ways everyone can Experience Life in Full BloomTM. “Instagram allows us to connect with our audience through multiple different styles of content all within the same platform,” comments Katie Swartzer, Social Media Specialist at Bailey. “Through the use of trending audio, aesthetic imagery, graphics, Reels, and more, we aim to spark joy and confidence in gardeners, showing them how Endless Summer® hydrangeas can fit into their lives and their landscapes.” Click here to follow Endless Summer® Hydrangeas on Instagram.
Voted on by the public, the “What’s Your Favorite Plant” video earned a 2025 People’s Choice Horti Award for Best Video. This video flips the script, turning the camera on the team at Bailey as they share their favorite plants. This playful video showcases a fun, unscripted peek into the Bailey team’s personal favorites while also being a love letter to the plants that keep them inspired every day. Click here to watch the award-winning video.
“It’s a great honor to be recognized by GardenComm. Our marketing team works closely with colleagues across Bailey to deeply understand our customers and the end consumer. This recognition reflects that ongoing work and reinforces the importance of communicating in ways that support their success,” adds Ryan McEnaney, Marketing & Communications Manager at Bailey.