Easy Elegance

Easy Elegance

Easy. Effortless. Elegant.
Easy Elegance® Roses are easy care, elegantly beautiful roses your customers can grow. These tough, own root, disease-resistant roses are the time tested offspring of modern shrub roses crossed with varieties selected for their elegant flowers and reliable bloom.

The result is an outstanding collection of cold hardy, durable roses in a full array of key colors. Your customers can enjoy the beauty of roses without daunting chemical sprays or complicated winter protection.


With all the interest in flowering shrubs, we decided to talk with consumers about their perceptions of roses. The new logo, tagline, packaging and merchandising tools reflect these consumer insights: your customers love roses. They love the color and elegant beauty only roses can provide, but they don’t love the perceived work of spraying for diseases and insects or complicated winter protection.

Easy Elegance® Roses You Can Grow™ delivers just what your customers want:

  • Key colors
  • Natural disease resistance
  • Variety of sizes
  • Regionally appropriate selections
  • Environmentally friendly
  • Easy care

Visit the consumer site: www.easyeleganceroses.com

Culture Sheets

Easy Elegance Culture Sheet

North American Growers

North America Growers Map
1 Bailey Nurseries, Inc. 9 Midwest Groundcovers
2 Cottage Gardens 10 Overdevest Nurseries
3 Dewars Nurseries, Inc. 11 Prides Corner Farms
4 Holmberg Farms, Inc. 12 Stokley Nursery
5 J. Berry Nursery 13 Trees USA
6 Kankakee Nursery Co. 14 Wilson Nurseries
7 Kraemer's Nursery, Inc.