HORTICULTURAL PROFESSIONAL

December 8, 2016

Endless Summer® Updates Visual Identity

A more contemporary look for the industry leader in reblooming hydrangeas

St. Paul, MN (November 28, 2016) – A decade after revolutionizing the shrub category with a branded reblooming hydrangea, the Endless Summer® brand is introducing a new visual identity.

The new logo and brand mark provides a smooth transition from the existing logo, yet augments an understanding of what the brand is, especially for a new consumer. “The new graphic icon and shifting from the Endless Summer® Collection to Endless Summer® Hydrangeas more clearly explains our offering to Millennials and others learning about gardening,” said Brand and Business Development Manager Natalia Hamill.

“We retained the iconic look of the established brand logo, while offering a fresh design that is more contemporary, easier to read and relates better to current and future gardeners,” Hamill adds. “This visual shift is in line with our product development objectives of breeding new hydrangeas that perform better in today’s marketplace and packaging them in a way that communicates easily.”

This new brand identity will be carried throughout all marketing communications including pots, tags, and print and digital materials. The transition will take effect starting January 2017 for all communications and marketing, but licensed growers will be able to continue working through their existing supply of tags and pots.

To download digital files of the new logo, pot or tags, please click here: http://bit.ly/2eYzNAY.

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September 15, 2016

Fall Planting Tips

BAILEY NURSERIES OFFERS TIPS FOR FALL PLANTING

Autumn is Perfect Time to Add Color, Plant for Spring

ST. PAUL, Minn. (Aug. 18, 2016) – Although spring is widely considered prime planting season, fall is actually an optimal time for homeowners to add color and plot a vision for next year’s landscape.

“Autumn is the perfect time to assess landscaping needs and fill any gaps that exist in your landscape,” said Bailey Nurseries brand manager and horticulturist Natalia Hamill. “And while you’re at it, you can add plants that provide a pop of color – like a throw pillow for your garden.”

Bailey Nurseries, which has been around for more than a century, has spent years perfecting shrubs and trees that have better blooms, colorful foliage, compact shapes or multiple seasons of interest, many of which provide rich color during the fall months. Many trees and shrubs can be planted during the fall, so gardeners can enjoy spring blooms without waiting a whole year.

Top Fall Landscaping Tips

Here are the top fall gardening tips from Bailey Nurseries’ experts.

- Take inventory: Decide what, and where, your landscape is lacking and plug the gaps now. Depending on plant type and local climate, you’ll be able to enjoy a full, bursting garden as early as next spring.

- Multi-season interest: Consider adding plants that offer color for more than one season. Examples include Endless Summer® BloomStruck® Hydrangeas with blooms from late spring through fall, First Editions® Tiger Eyes® Cutleaf Staghorn Sumac with chartreuse leaves in summer changing to stunning yellow, orange and scarlet in fall, and First Editions® Standing Ovation® Serviceberry with sweet white flowers in spring followed by blue fruit and red-orange leaves in autumn. (See below for more examples.)

- Attention to temperature: Different plants react in varied ways to temperature swings, so minding your region’s weather patterns is a must. Bailey Nurseries’ plant tags and the USDA plant hardiness zone map show gardeners how to adjust to their particular climate.

- Look long-term: Achieving the ideal landscape doesn’t happen overnight. Establish a vision for what you want your garden to look like, then understand that many trees and shrubs take several years to reach mature size. The results last much longer and are well worth the wait. To see this kind of strategic gardening vision in action, check out home gardeners Amy and Luke in this First Editions® video series.

Fall stars

These plants provide instant color in fall and can keep a landscape looking beautiful for years to come afterward:

- Cayenne Dogwood: These bright red stems shine all winter, even in southern parts of the country. Blue berries form in late summer amid Cayenne Dogwood’s lush green leaves.

- Amber Jubilee™ Ninebark: Amber Jubilee’s orange, yellow and golden hues are a perfect fit for fall. New spring leaves are also full of glowing tones and delicate white blooms.

- Pink Sparkler™ Birchleaf Spirea: Exquisite pink flowers bloom on Pink Sparkler in the early summer then re-emerge in the fall. Additionally, fall flowers appear down the stem for a full, rich appearance and pop of pink, and the leaves turn burgundy red during autumn.

- BloomStruck® Hydrangea: After providing great summer flower color, BloomStruck leaves turn a rich, deep red – the ideal touch for a fall landscape. From the First Editions® collection, Vanilla Strawberry™ Hydrangeas and Jetstream™ Oakleaf Hydrangeas also provide fantastic autumn color.

- Scarlet Jewell™ Maple Tree: Homeowners can usher in fall early with these crimson leaves, which show up a full two weeks before those of other red maples. In the spring, bright red flowers appear. Matador™ Maples, on the other hand, hold their leaves longer and provide an even deeper red color well into autumn.

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March 21, 2016

Bailey Nurseries Announces Annual Customer Expo Dates

FROM FARM TO GARDEN: BAILEY NURSERIES ANNOUNCES ANNUAL CUSTOMER EXPO DATES

Dr. Michael Dirr and Coach Vince Dooley to serve as Minnesota Keynote Speakers

St. Paul, MN (March 21, 2016) – With a new theme and fresh schedule, Bailey Nurseries is excited to announce its 2016 annual customer expo in Minnesota and Illinois: From the Farm to the Garden. Follow creative displays that illustrate production practices and available product from young plants, bareroot and containers. Be inspired with retail merchandising presentations to support strong in-store sales. Hear from industry leaders on new varieties, team motivation and the future of breeding.

Each event is open to all Bailey customers. From Farm to Garden will include facility tours and access to expert Bailey staff to discuss plant health, production and sales-related questions.

Dr. Michael Dirr and Coach Vince Dooley will each keynote in Minnesota (speakers for Illinois to be announced in late spring). Coach Dooley is one of the winningest coaches in the history of SEC football, an enthusiastic and knowledgeable gardener, and gives a fun, engaging and inspirational talk on team building, plants and enjoying life in the garden. Dr. Dirr will speak on hydrangeas and the future of breeding to advance consumer trends and demand.

Registration information and agendas will be available later this spring. In the meantime, please save the date for the following locations:

Minnesota – Thursday, July 28th, 2016: Bailey Nurseries 1300 Bailey Road St. Paul, MN 55119

Illinois – Thursday, July 21st, 2016: Bailey Nurseries – Larch Farm 1546 N. 600 East Road Onarga, IL 60955

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http://www.greenhousemag.com/article/bailey-nurseries-announces-2016-expo

http://www.gardencentermag.com/article/bailey-nurseries-customer-expo-dates

http://www.amerinursery.com/growing/media/bailey-nurseries-announces-annual-customer-expo-dates/

http://www.nurserymag.com/article/bailey-nurseries-announces-2016-expo

March 21, 2016

Bailey Nurseries Promotes Two From Inside Sales Department

BAILEY NURSERIES PROMOTES TWO FROM INSIDE SALES DEPARTMENT

Tiffany Nohl and Andy Herting Move to Brand & Licensing Sales Representative and Outside Sales Representative

St. Paul, MN (March 18, 2016) – Bailey Nurseries is excited to announce the promotion of two Inside Sales Representatives to new roles within the company. Tiffany Nohl has been promoted to Brand & Licensing Sales Representative, and Andy Herting has accepted the role of Outside Sales Representative.

Tiffany Nohl will be working to develop and increase sales and sell through for the brands through the existing network of growers. Tiffany has worked at Bailey Nurseries since 2011 as an Inside Sales Representative. “I am very excited to support the brands’ growth in this new role,” Tiffany adds. “Since I started at Bailey Nurseries, the brands have been an important piece of Inside Sales, and having the ability to work directly with growers will be a great challenge.”

Also promoted from Inside Sales, Andy Herting will be handling the Indiana, Kentucky, Ohio and Tennessee territory as Bailey Nurseries’ newest Outside Sales Representative. Andy has worked at Bailey Nurseries’ Main Office in Minnesota as an Inside Sales Representative for over a year, and will be relocating to Lexington, Kentucky to better service his new customers. “Moving to a new part of the country and meeting our fantastic customers will be an exciting adventure,” Andy shares. “This is a great opportunity, and I look forward to supporting Bailey’s customers in this beautiful part of the country.”

Tiffany’s role is effective immediately. Andy will be relocating and begin work with his new customers in early April. Congratulations to Tiffany and Andy.

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http://www.amerinursery.com/growing/media/bailey-nurseries-promotes-two-from-inside-sales-department/

http://www.gpnmag.com/news/bailey-nurseries-promotes-two/

http://www.nurserymag.com/article/bailey-nurseries-promotes-herting-nohl

February 25, 2016

Kerry Pieritz Promoted to Outside Sales Representative

KERRY PIERITZ PROMOTED TO OUTSIDE SALES REPRESENTATIVE POSITION

Pieritz to cover Chicagoland and western Indiana region for Bailey Nurseries

St. Paul, MN (February 23, 2016) – After nearly six years as an Inside Sales Representative, Bailey Nurseries announces that Kerry Pieritz has been promoted to an Outside Sales Representative position covering the Chicagoland and western Indiana region, effective immediately. During her tenure at Bailey Nurseries, Kerry worked with customers throughout the Midwest, including this territory with Sales Representative Dave Warning.

“Following Dave’s recent move to the Grower Specialist position at Bailey Nurseries, Kerry is the perfect fit to take over that territory,” said Sales Manager Ted McDonald. “Her experience with these customers, knowledge of our products and industry, as well as her outgoing and enthusiastic personality will be of great benefit to the territory.”

“It has been great getting to know everyone over the last 6 years and I am grateful for this new opportunity,” Kerry shared. “I am extremely excited to step up and be able to work with everyone more closely, and am looking forward to helping my territory’s customers grow their business this spring!”

Prior to joining Bailey Nurseries, Kerry managed part of a retail garden center, so she is well suited to understand the unique needs of her customers. Kerry can be reached at [email protected] and 779-233-7248.

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http://www.nurserymag.com/article/bailey-nurseries-promotes-pieritz-0224

http://www.gpnmag.com/news/56097/

February 4, 2016

Bailey Nurseries Hires Grower Specialist Sales Representative

BAILEY NURSERIES HIRES GROWER SPECIALIST SALES REPRESENTATIVE

Dave Warning to manage grower customers in Upper Midwest

(February 2, 2016) – As a supplier of premium bareroot and liner material, Bailey Nurseries has placed a great emphasis on supporting their grower customers with customized tools. To further support that goal, Bailey Nurseries has announced that Dave Warning will be the company’s first Grower Specialist Sales Representative for the Upper Midwest market. Warning will work specifically with grower customers in Illinois, Wisconsin and western Indiana to manage their unique needs.

Warning has been a Territory Sales Representative at Bailey Nurseries for almost 14 years in the Chicagoland and western Indiana region. He has a strong track record of customer service, growth and forward-thinking goals that will be of great benefit to his new role. His expertise in bareroot product and JumpStarts™, Bailey Nurseries’ new quart-sized potted liner program, will be particularly useful for growers.

“We are excited at the knowledge and experience he brings to this position,” said Bailey Nurseries Sales Manager Ted McDonald. “Dave has strong relationships within the territory, and allowing him to focus on this essential market channel will be an incredible asset to our customers.”

In addition to his work at Bailey Nurseries, Warning is a member of the Experience Committee for iLandscape, taking place this week in Schaumburg, Illinois.

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http://www.nurserymag.com/article/bailey-nurseries-hires-grower-specialist-sales-rep-0216 http://www.greenhousemag.com/article/bailey-nurseries-hires-grower-specialist-sales-rep-0216 http://www.lawnandlandscape.com/article/ll-020316-Bailey-hires-specialist http://www.gardencentermag.com/article/bailey-nurseries-hires-grower-specialist-sales-rep-0216 http://www.gpnmag.com/bailey-nurseries-adds-grower-specialist-sales-rep

January 6, 2016

Bailey Nurseries Hires David Roberts

BAILEY NURSERIES HIRES GENERAL MANAGER, BREEDER FOR PII

David Roberts selected to lead the recently acquired Plant Introductions, Inc.

St. Paul, MN (January 4, 2016) – Bailey Nurseries today announced that David Roberts has been hired as the General Manager and Breeder for Plant Introductions, Inc. Roberts will manage day-to-day operations, lead breeding direction and coordinate breeding objectives for the company with Bailey Nurseries management and PII consultants Dr. Michael Dirr, Mark Griffith and Jeff Beasley. Roberts will be based at the Watkinsville, Georgia facility, which was acquired by Bailey Nurseries in 2015.

“David is bringing great knowledge and energy to PII,” said Bailey Nurseries President Terri McEnaney. “That strong combination of experience and enthusiasm expands the opportunity for PII to continue bringing top quality, groundbreaking genetics to market.”

Roberts has a master’s degree from North Carolina State University in Horticultural Science with a concentration in Ornamental Plant Breeding. Over the last several years he has worked as a graduate student with Dr. Dennis Werner and Dr. Tom Ranney where he developed a passion for ornamental plant breeding and propagation. Roberts’ work at PII will be focused on producing cultivars through research, genetic improvement and innovative hybridization in accordance with the plant breeding strategies set forth by the Bailey Nurseries/PII ownership and Plant Development team.

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http://www.gpnmag.com/bailey-nurseries-hires-gmbreeder-fo-pii

http://www.lawnandlandscape.com/article/ll-0101516-Bailey-Nurseries-PII

https://www.greenhousegrower.com/varieties/bailey-nurseries-david-roberts-says-new-novel-varieties-help-generate-a-passion-for-plants/
October 22, 2015

Endless Summer® Sponsors Test Garden

Endless Summer Hydrangea Garden

We are very excited to announce that Bailey Nurseries and Endless Summer® Hydrangeas are expanding our relationship with the Heritage Museums & Gardens on Cape Cod by sponsoring the expansion of their hydrangea garden. Last year, we provided the Endless Summer® Hydrangeas Garden within their hydrangea collection, and now that area will expand over one acre and focus on testing and displaying new hydrangea cultivars that are available in garden centers. Please see below for the full announcement from Heritage Museums & Gardens:

Heritage Museums & Gardens will be home to a national hydrangea test garden where, for the next five years, new hybrid varieties of hydrangeas will be planted, grown, and studied by professional growing experts from across the country. The test garden is an offshoot of Hydrangeas 2015, an international conference attended by hydrangea experts from around the world which was held at Heritage this past July. The project will make Heritage’s Hydrangea Garden the most comprehensive in the United States. Test garden partners include leading professional growers, Bailey Nurseries (creators of Endless Summer® Hydrangeas) and Ball Horticultural Company; renowned plant expert Dr. Michael Dirr and his wife Bonnie; the Cape Cod Hydrangea Society and the American Hydrangea Society. Heritage staff and horticultural interns will document and collect data on plant performance that will enable these growers to perfect new hydrangea varieties and gauge how these varieties perform in New England, one of the country’s largest markets for hydrangeas. The test garden will build on Heritage’s hydrangea collection of 155 species and cultivated varieties, expand and enhance its existing hydrangea garden, and showcase the depth and breadth of these iconic plants for Heritage visitors. Heritage visitors will also have the opportunity to preview new plants being readied for the gardening market. Designed by horticulture director Les Lutz and installed in phases over five years, the expanded garden will include new hydrangeas and other plants, a new water feature, and stone walkways that will allow visitors to stroll among an unprecedented variety of hydrangeas. The test garden will afford researchers and growers easy access to test plants while offering home gardeners examples of which plants pair well together. “Heritage founder Josiah Lilly had a vision for our institution to be ‘…an outreaching force for education…’, and we are looking forward to contributing new knowledge to the field. It is truly an honor to be working with the top professionals in the horticulture world,” said Ellen Spear, President & CEO of Heritage Museums & Gardens. “For visitors, expanding this garden will mean more beautiful and inspiring landscapes to visit and enjoy.” The test garden was conceived as part of collaborative conversations among key attendees at the three-day Hydrangeas 2015 Conference. The initiative is being led by Dr. Michael Dirr, horticulture professor emeritus at the University of Georgia and author of over 300 scientific and popular publications, in collaboration with expert growers from Bailey Nurseries and Ball, who were inspired by Heritage’s existing Hydrangea Garden. “Worldwide, hydrangeas are the most celebrated, cherished and revered garden plants,” said Dirr. “Heritage, with the expanded and documented collection, will educate gardeners and scientists about the rich diversity within the genus. The garden will be the platinum standard for all who desire to increase their knowledge of this noble genus. The genesis of this expansion was spawned by the recent hydrangea conference at Heritage Museums & Gardens. The attendees’ excitement was palpable; their financial commitment gratifying. ” Work on the new Hydrangea test garden is slated to begin at Heritage in spring 2016.

October 21, 2015

Easy Elegance® Rose Collection Rebrands and Launches Website

Easy Elegance Logo

We are extremely excited to announce the new identity and website for the Easy Elegance® Rose Collection. After more than 10 years of success in the marketplace and having spent much time in consumer research, we have chosen to adapt the brand statement to more clearly state how this collection of shrub roses creates a solution for the home garden.

“While we are re-launching the Easy Elegance® brand, Easy Elegance continues to deliver only the best varieties in the shrub rose category,” says Brand Manager Natalia Hamill. “The Easy Elegance collection is the result of years of targeted breeding and selection focused on repeat bloom, handsome foliage, gorgeous flowers and robust garden performance without the use of chemicals.”

  • We have found that many consumers are afraid to plant roses because they have the perception of being too difficult to grow and manage. In turn, our updated identity very clearly states that Easy Elegance® Roses are ROSES YOU CAN GROW™. This collection provides hardy, disease resistant and beautiful shrub roses in multiple colors, flower shapes and sizes in regional assortments to fit almost any garden. They stay healthy without chemicals and without all of the fuss.
  • The new website, www.EasyEleganceRoses.com, showcases updated images, rose descriptions, "how-to" guides and inspirational garden plans to help consumers utilize the plants in their gardens and landscapes.
  • We will be ramping up a full consumer advertising push in Spring 2016.
  • A new pot and tag are coming soon to make this launch cohesive and understandable to garden consumers.

Hamill continues by explaining that the “new marketing approach is designed to get the word out that Easy Elegance roses are reliable and beautiful without being hard to grow meeting the needs of homeowners that want to grow roses but are intimidated by their fear of failure or the perception that roses are a lot of work.” If you're looking for a fresh take on roses, try using Easy Elegance® Roses You Can Grow™.

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January 12, 2015

Bailey Nurseries Acquires Plant Introductions, Inc.

St. Paul, MN (January 12, 2015) – Bailey Nurseries is excited to announce the acquisition of Plant Introductions, Inc. (PII), effective January 1, 2015. Widely recognized as a leader in plant breeding, PII has developed numerous innovative new varieties that have been marketed worldwide, many introduced by Bailey Nurseries.

Since the introduction of Endless Summer® The Original, Bailey Nurseries and PII partners Dr. Michael Dirr, Jeff Beasley and Mark Griffith have developed a strong association. This relationship has expanded in the years since with PII breeding genetics for the Endless Summer® Hydrangea and First Editions® Plants collections.

"This new venture is a natural progression in our relationship with Dr. Dirr, Jeff Beasley and Mark Griffith," says Bailey Nurseries' President Terri McEnaney. "We have built such a collaborative rapport over the last 20 years, and we are incredibly excited to continue the groundbreaking work of PII here at Bailey Nurseries. We are also delighted that Jeff, Mark and Dr. Dirr will be staying on board to consult on breeding, plant trials and market trends."

"Mark, Jeff and I are enthusiastic about what has been achieved at PII and its future with Bailey Nurseries," PII founding partner Dr. Michael Dirr replies. "We share a mutual passion for this industry and look forward to the potential of this exciting endeavor."

With the acquisition of PII, Bailey Nurseries solidifies its position to supply cutting-­‐edge genetics and new introductions to domestic and international markets. This enables Bailey Nurseries to best support the industry and consumer demand with exceptional new varieties.


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Posted in Press Releases
October 8, 2014

Plant to Pick - Strawberry Sundae™ Hydrangea

Late summer bursts of flower color with Strawberry Sundae™ Hydrangea.


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May 12, 2014

Bailey Nurseries Announces Dates for Annual Expo Event

Minnesota: Thursday, July 17, 2014
Illinois: Thursday, July 31, 2014
Oregon: Wednesday, August 20, 2014


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March 17, 2014

Neonicotinoid Insecticides in the Horticulture Industry

St. Paul, Minnesota (March 17, 2014).


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March 1, 2013

Easy Elegance® Calypso Rose

A 2013 Easy Elegance® Rose Collection Introduction.


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March 1, 2013

First Editions® Atomic Red™ Trumpet Vine

Bigger, bolder flowers create an explosion of color.


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March 1, 2013

First Editions® Chapel View™ Cedar

A beautiful evergreen for small space gardens.


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March 1, 2013

First Editions® Double Mint™ Gardenia

A compact and fragrant gardenia perfect for any small space.


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March 1, 2013

First Editions® Goldspur Amur Chokecherry

A unique, smaller flowering cherry tree with year round interest.


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March 1, 2013

First Editions® Great Star™ Hydrangea

Give your garden a little star power!


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March 1, 2013

First Editions® Hawaii™ Hibiscus

New hibiscus brings the islands to your garden.


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March 1, 2013

First Editions® Magic™ Crape Myrtle Series

New breading breakthroughs create spectacular Crape Myrtles.


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March 1, 2013

First Editions® Hypericum Add Unique Color and Texture

Pumpkin and White varieties join the line-up.


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March 1, 2013

First Editions® Pink Frost Purple Anise Tree

Amazing variegated foliage turns rosy pink in winter.


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March 1, 2013

First Editions® Purple Sunset™ Ornamental Pomegranate

Season-long interest in the garden or in containers


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March 1, 2013

First Editions® Summer Cascade™ Wisteria

Create a showy shower of summer color in your garden.


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March 1, 2013

First Editions® Tawara Asian Pear™

An excellent fresh eating or canning pear.


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March 1, 2013

First Editions® Vintage Jade™ Distylium

New easy-to-grow shrub variety offers a touch of green all year long


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May 1, 2012

Introducing Two New Easy Elegance® Roses for 2012

St. Paul, Minn. (Spring 2012) – Create harmonious color in your garden with Easy Elegance® Music Box Rose. This everblooming rose features creamy yellow blooms touched with delicate pink blends. The gorgeous, double flowers sit atop glossy medium green foliage. Music Box is the perfect accent plant to strike a chord in your garden.

Break out the bubbly! Adding Easy Elegance® Champagne Wishes to your garden gives you one more reason to celebrate. Effervescent clusters of soft apricot buds open to full blooms in shades of antique white with a hint of apricot.  Champagne Wishes pairs perfectly with perennials.

Music Box and Champagne Wishes are both packed with the blooming power and disease resistance you’ve come to expect from the Easy Elegance Rose Collection. These aren’t your grandmother’s roses! Easy Elegance roses deliver stunning beauty without the constant pampering or the use of chemicals to keep the plant healthy. Each plant in the Easy Elegance Collection is as simple to grow as any flowering shrub. Easy Elegance roses are low-maintenance, hardy, disease- resistant plants that bloom all season long. And with more than 20 varieties to choose from, you’re sure to find the perfect rose to add amazing color to your yard.

There are no chemicals used in the breeding or evaluation programs of Easy Elegance Roses. In fact, years before selection, these roses undergo rigorous testing. This includes purposely inviting diseases such as powdery mildew and black spot. Any rose that shows signs of disease is quickly eliminated from the program.

We’re so confident you’ll love Easy Elegance Roses, we offer a two-year guarantee.* Now there are no more excuses for not growing roses!

Easy Elegance® Music Box Rose, Rosa ‘BAIbox’ (PPAF)

  • •Own root
  • •Official Flower Color: Yellow blend
  • •Bloom Cycle: Everblooming
  • •Hardiness Zone: 4-9
  • •Height and Width: 3- to 4-feet
  • •Flower Form, Size: Double, 2-inches
  • •Petal Count: 30-35

Easy Elegance® Champagne Wishes Rose, Rosa ‘BAIcham’ (PPAF)

  • •Own root
  • •Official Flower Color: White
  • •Bloom Cycle: Recurrent
  • •Hardiness Zone: 4-7
  • •Height and Width: 3- to 4-feet
  • •Flower Form, Size: Full, 3-inches
  • •Petal Count: 24-31
Posted in Press Releases
May 1, 2012

Guaranteed Gardening: Easy Elegance® Takes the Risk Out of Roses

St. Paul, Minn. (Spring 2012) – Easy Elegance® roses are so easy to grow, they’re guaranteed for two full years. Homeowners who purchase and plant any Easy Elegance rose will enjoy spectacular color and season-long blooms GUARANTEED. If the plant doesn’t thrive for two years, Bailey Nurseries will refund the purchase price.

Research shows that most homeowners, even those who consider themselves gardeners, think growing roses is too difficult. “Our goal is to take the fear out of growing roses,” says Jonathan Pederson, Brand Development Manager at Bailey Nurseries. “We know that anyone who plants Easy Elegance roses will have great results. We’re so confident in the quality of our roses, we’re standing behind our plants with the industry’s first rose guarantee.”

These aren’t your grandmother’s roses. Each plant in the Easy Elegance Collection is as simple to grow as any flowering shrub. There are no more worries about constant pampering or the use of chemicals to keep the plant healthy. Easy Elegance roses are low-maintenance, hardy, disease resistant plants that bloom all season long. Easy Elegance roses are not simply own-root shrub roses, but rather complex crosses combining the beauty of Tea roses with the hardiness and easy- care features of proven rose varieties.

There are no chemicals used in the breeding or evaluation programs, absolutely none. In fact, years before selection into the Easy Elegance Rose program they undergo rigorous testing. This includes purposely inviting diseases such as powdery mildew and black spot. Any rose that shows signs of disease is quickly eliminated from the program.

“With our two-year guarantee, we’ve taken away the risks,” adds Pedersen. “Now there are no reasons to doubt and no more excuses for not growing roses.”

The Easy Elegance Rose Collection guarantee covers residential plantings for two full years from the purchase date. For full details on the guarantee, visit http://www.easyeleganceroses.com.

Guarantee Details:

This limited guarantee covers all new residential plantings for two full years from date of purchase.

Guarantee applies to residential use only, limit of two roses per household, refund cannot exceed $60 total. Guarantee does not cover damage from animals or roses over-wintered in containers. Visit www.EasyEleganceRoses.com for full planting and care instructions.

Roses can take some time to get going after a hard winter. Guarantee requests will not be accepted until after June 15, 2012.

Refund requests must include name, address, dated original sales receipt, plant tag and a dated digital photo of the rose in question.

Posted in Press Releases
May 1, 2012

Add Flower Power Perfection with Easy Elegance® Pinktopia Rose

St. Paul, Minn. (Spring 2012) – Looking for the perfect pink rose to add to your garden? Easy Elegance® Pinktopia packs masses of dreamy, medium pink blooms, backed by dark green leaves.

Pinktopia makes a great, low maintenance accent plant or hedge. It is an own-root rose and is extremely easy-to-grow. In fact, all the roses in the Easy Elegance collection are so easy to grow, they're guaranteed!*

Easy Elegance® Pinktopia Rose

Rosa ʻBAImas' (PPAF)

  • •Classification: Shrub Rose
  • •Official Flower Color: Medium Pink
  • •Bloom Cycle: Recurrent
  • •Hardiness Zone: 4-9
  • •Height: 4-feet
  • •Width: 3-feet
  • •Flower Form, Size: Semi-double, 3-inches
  • •Petal Count: 10-15

Look for Pinktopia and all the Easy Elegance Rose Collection varieties at better garden centers in spring 2012.

 

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May 1, 2012

Getting to the Root of the Matter: Benefits of Own Root Roses

St. Paul, Minn. (Spring 2012) – Commercially, roses are grown two ways: budded or own root. Both growing techniques offer professional growers different advantages. But, for the home gardener, there can be a difference in performance.

Budded Roses

Budded roses are grafted onto a different rose rootstock. If the rose dies back to the ground in the winter, the spring season can bring a big surprise. After a tough winter, budded roses can come back as the rose rootstock and not the originally purchased budded rose. For example, you may have purchased a beautiful yellow rose that returns as an unwanted pink color.

Root Roses

Own Root roses are grown, just as it sounds, on their own root. They’re hardier and will survive winters with little care. In almost any climate, what you see is what you get. Own root roses always remain true to the originally

purchased rose. There are no issues with color changes, so you can enjoy your rose year after year.

Caring for your own root roses during the winter is easier too. With own root roses you don’t need to worry about covering with cones or burying your roses using the Minnesota Tip technique. In most cases, hardy own root roses can survive winter die back to the ground. Strong root systems allow the plant to grow back from the root in the spring.

All Easy Elegance® Roses are grown naturally on their own roots. And, to ensure that each plant is exceptionally disease resistant, there are no chemicals used in the breeding or evaluation programs, absolutely none. In fact, years before selection into the Easy Elegance Rose program they undergo rigorous testing. This includes purposely inviting diseases such as powdery mildew and blackspot. Any roses that show signs of problems are quickly eliminated well before you see them.

With the Easy Elegance Rose Collection, roses are no longer fussy plants that require the use of chemicals to keep them healthy. They’re so easy to grow, they’re guaranteed for two full years*.

Look for the entire Easy Elegance Rose Collection at better garden centers nationwide. For more information on the entire Easy Elegance Rose collection and the two-year guarantee log on to easyeleganceroses.com.

Posted in Press Releases
May 1, 2012

2012 Easy Elegance® Rose Collection

St. Paul, Minn. (Spring 2012) – Join us for a tour of the 2012 Easy Elegance® Rose garden. The following varieties are currently available at better garden centers across the country. Be sure to read up on Music Box and Champagne Wishes, two new varieties joining the collection in the spring of 2012.

All the Rage Easy Elegance®, Rosa ‘BAIrage’ (PP19,945)

All the Rage features a color change performance that is Oscar® worthy. Tight coral buds burst into apricot-colored blooms with luminous yellow centers. As the flowers mature, they take on a lipstickpink hue, then drop cleanly away. Own root.

  • •Classification: Shrub rose
  • •Official Flower Color: Apricot blend
  • •Bloom Cycle: Everblooming
  • •Hardiness Zone: 4-9
  • •Height: 2.5-4’
  • •Flower Form, Size: Semi-double, 3-4”
  • •Petal Count: 10-12

Como Park Easy Elegance®, Rosa ʻBAIark' (PPAF)

Since it's so easy to grow, Como Park is ideal for beginning gardeners. This beautiful, bright shrub rose with striking and plentiful medium-red blossoms was named after an historic park

in St. Paul, MN. It's compact and round shape is covered top to bottom with beautiful large, double blossoms. The dark-green, disease free foliage features unique touches of red. Hardy and gorgeous, Como Park is a perfect accent for any garden. Own root.

  • •Classification: Shrub Rose
  • •Official Flower Color: Medium Red
  • •Bloom Cycle: Recurrent
  • •Hardiness Zone: 4-7
  • •Height: 30”
  • •Flower Form, Size: Double, 3”
  • •Petal Count: 25

NEW! Easy Elegance® Champagne Wishes Rose, Rosa ‘BAIrage’ (PP19,945)

Break out the bubbly! Adding Easy Elegance® Champagne Wishes to your garden gives you one more reason to celebrate. Effervescent clusters of soft apricot buds open to full blooms in shades of antique white with a hint of apricot. Champagne Wishes pairs perfectly with perennials. Own root.

  • •Classification: Shrub rose
  • •Official Flower Color: White
  • •Bloom Cycle: Recurrent
  • •Hardiness Zone: 4-7
  • •Height: 3-4’
  • •Flower Form, Size: Full, 3"
  • •Petal Count: 24-31

Coral Cove Easy Elegance®, Rosa ʻBAlove' (PPAF)

Incredible color, petite size, and superior disease resistance – Coral Cove has it all! An everblooming gem, Coral Cove offers double blooms with dark pink outer petals that mature to a vibrant orange and finally a bright yellow in the center. Its petite size and round form make it ideal for creating informal hedges and its vibrant colors allow it to pair easily in any garden setting. Own root.

  • •Classification: Shrub Rose
  • •Official Flower Color: Orange-Pink Blend
  • •Bloom Cycle: Recurrent
  • •Hardiness Zone: 5-9
  • •Height: 24”
  • •Flower Form, Size: Double, 3”
  • •Petal Count: 30
Grandma’s Blessing Easy Elegance®, Rosa ‘BAling’ (PP16,993)

Resembling a hybrid tea with large, full, dusty-pink blossoms, this beauty is so sweet it is named after Margaret ‘Grandma’ Bailey. Grandma’s Blessing has a symmetrical, vase- shaped form and darkgreen, disease-resistant foliage. Stunning color combines beautifully with many perennials and also makes an elegant low hedge. Own root.

  • •Classification: Shrub
  • •Official Flower Color: Medium pink
  • •Bloom Cycle: Recurrent
  • •Hardiness Zone: 5-9
  • •Height: 2-3’
  • •Flower Form, Size: Full, 2-3”
  • •Petal Count: 32 • ARS rating: (8.2)

Easy Elegance® High Voltage Rose, Rosa ʻBAIage'

An electrifying shrub rose, High Voltage provides shockingly beautiful medium yellow flowers with an upright growth pattern and disease-free foliage. Large, plentiful blooms make High Voltage a showstopper in any garden. Own root.

  • •Classification: Shrub Rose
  • •Official Flower Color: Medium Yellow
  • •Bloom Cycle: Recurrent
  • •Hardiness Zone: 4-9
  • •Height: 3-5'
  • •Flower Form, Size: Double, 2-3”
  • •Petal Count: 22

Easy Elegance® Kashmir Rose, Rosa ʻBAImir'

Proven hardy by vigorous testing in more than 20 trial gardens across the country, Kashmir features fantastic dark-red buds. The soft as cashmere petals mature into a breathtaking rich hybrid tea bloom. With touches of velvet red new growth, the disease free foliage perfectly accents Kashmir's red wine colored flowers. Own root.

  • •Classification: Shrub Rose
  • •Official Flower Color: Dark Red
  • •Bloom Cycle: Recurrent
  • •Hardiness Zone: 4-9
  • •Height: 2.5-4'
  • •Flower Form, Size: Very full, 3”
  • •Petal Count: 50

Kiss Me Easy Elegance®, Rosa ‘BAIsme’ (PP18,506)

One of the most fragrant roses in the Easy Elegance Collection, Kiss Me bears clusters of large, double, clear pink blooms, reminiscent of English roses. It flowers all season, and is especially attractive in the perennial border. Highly disease-resistant foliage adds to its appeal as a cut flower. Own root.

  • •Classification: Grandiflora
  • •Official Flower Color: Pink blend
  • •Bloom Cycle: Recurrent
  • •Hardiness Zone: 5-9
  • •Height: 2-3’
  • •Flower Form, Size: Double, 4”
  • •Petal Count: 20-25
  • •ARS rating: (7.6)

Little Mischief Easy Elegance®, Rosa ‘BAlief’ (PP17,196)

Let mischief reign in your garden with this compact everblooming rose. New blooms of deep pink with a white eye contrast nicely with the lighter pink aging blooms. With its glossy green foliage, lowgrowing habit and disease-resistant foliage, this rose is a wonderful companion plant in a border planting, hedge plant or star performer in a decorative container. Own root.

  • •Classification: Shrub
  • •Official Flower Color: Deep pink
  • •Bloom Cycle: Everblooming
  • •Hardiness Zone: 4-9 • Height: 2-3’
  • •Flower Form, Size: Double, 1”
  • •Petal Count: 19-24

Macy’s Pride™ Easy Elegance®, Rosa ‘BAlcream’ (PP15,574)

This delightful rose was selected by Macy’s Department Store for their centennial. Lemon- yellow buds open fully to creamy-white and age gracefully with a hint of pink. Disease- resistant foliage is red-rimmed when immature and ages to a beautiful semi-glossy, medium green. New England Rose Society Award Winner in 2002. Own root.

  • •Classification: Shrub
  • •Official Flower Color: White
  • •Bloom Cycle: Recurrent
  • •Hardiness Zone: 5-9
  • •Height: 3-5’
  • •Flower Form, Size: Double, 4-5”
  • •Petal Count: 22
  • •ARS Rating: (8.0)

NEW! Music Box Easy Elegance®, Rosa ‘BAIbox’ (PPAF)

Be the maestro of your garden with Music Box Rose. This everblooming rose features creamy yellow blooms touched with delicate pink blends. The gorgeous, double flowers sit atop glossymedium green foliage. Own root.

  • •Classification: Shrub rose •Official Flower Color: Yellow blend
  • •Bloom Cycle: Everblooming
  • •Hardiness Zone: 4-9
  • •Height: 3’
  • •Flower Form, Size: Double, 2”
  • •Petal Count: 30-35

My Girl Easy Elegance®, Rosa ‘BAIgirl’ (PP19,952)

My Girl brings a sassy swing back to the garden. The ruffled, deep-pink blossoms make a bold impact. Its compact growth habit and medium green foliage make it the perfect plant for garden borders or groupings. Own root.

  • •Classification: Shrub rose
  • •Official Flower Color: Deep Pink
  • •Bloom Cycle: Recurrent
  • •Hardiness Zone: 4-9
  • •Height: 3-4’
  • •Flower Form, Size: Full, 2-3”
  • •Petal Count: 28-30

Mystic Fairy® Easy Elegance®, Rosa ‘BAlfairy’ (PP16,131)

Irresistible blooms of rich red with pink undertones carpet the plant in massive clusters all summer long. New foliage is glossy red and slowly gives way to dark green mature leaves, a striking complement to the blooms. This compact, vigorous shrub rose is crown hardy to zone 4 and resistant to both blackspot and mildew. Own root.

  • •Classification: Shrub
  • •Official Flower Color: Red blend
  • •Bloom Cycle: Everblooming
  • •Hardiness Zone: 4-9
  • •Height: 3-4’
  • •Flower Form Size: Double, 3”
  • •Petal Count: 27

Paint the Town Easy Elegance®, Rosa ‘BAItown’ (PP18,060)

Wonderful clusters of red hybrid tea-shaped blooms carpet this rose from head to foot, to paint your town red. Glossy, dark green foliage accents the red perfectly and highlights the incredible flower effect all season long. The even spreading-to-mounded habit is as well suited to container gardening as it is to the border. Highly disease-resistant. Own root.

  • •Classification: Shrub
  • •Official Flower Color: Medium red
  • •Bloom Cycle: Everblooming
  • •Hardiness Zone: 4-9
  • •Height: 2-3’
  • •Flower Form, Size: Double, 3.5”
  • •Petal Count: 20 • ARS rating: (7.9)

Pink Pearls Easy Elegance®, Rosa ‘BAIrls’ (PP19,047)

This blooming machine looks as if it were strewn with multitudes of little pink pearls. Frilly petals open wide revealing a white eye and golden stamens. Sturdy and low growing with a tight, compact habit. Equally attractive in the front of a mixed border or in a decorative pot. Accepting of less than perfect growing conditions. Disease-resistant, medium green foliage. Own root.

  • •Classification: Shrub
  • •Official Flower Color: Deep pink
  • •Bloom Cycle: Recurrent
  • •Hardiness Zone: 5-9 (trial in zone 4)
  • •Height: 1-3’
  • •Flower Form, Size: Double, 1.5”
  • •Petal Count: 20

Pinktopia Easy Elegance®, Rosa ʻBAImas' (PPAF)

Looking for the perfect pink rose to add to your garden? Pinktopia packs masses of dreamy, medium pink blooms, backed by dark green leaves. Pinktopia’s new growth is a stunning red. Pinktopia makes a great, low maintenance accent plant or hedge. Own root.

  • •Classification: Shrub
  • •Official Flower Color: Medium Pink
  • •Bloom Cycle: Recurrent
  • •Hardiness Zone: 4-9
  • •Height: 4'
  • •Flower Form, Size: Semi-double, 3"
  • •Petal Count: 10-15

Snowdrift Easy Elegance®, Rosa ‘BAIrift’ (PP19,036)

Like a snowdrift in summer, the habit is upright and amazingly uniform with blooms covering the plant all the way to the ground. Gorgeous, full, cup-shaped blossoms are creamy white with just a hint of apricot in the center as they open. Snowdrift is quite reminiscent of English roses. Each cluster of blossoms retains its pure color before dropping cleanly. This hardy, disease-resistant beauty is at home in any border and also makes a graceful hedge. Own root.

  • •Classification: Shrub
  • •Official Flower Color: White
  • •Bloom Cycle: Recurrent
  • •Hardiness Zone: 4-9
  • •Height: 3-4’
  • •Flower Form, Size: Very full, 2”
  • •Petal Count: 50 • ARS Rating (7.0)

Sunrise Sunset Easy Elegance®, Rosa ‘BAlset’ (PP16,770)

As the name implies, Sunrise Sunset is a stunning blend, with bright fuchsia-pink petals, blending to apricot near the centers. Blue-green foliage is disease-resistant on this everblooming shrub rose. Its dense, spreading habit makes it an ideal ground cover and is also well suited to mass plantings. A vigorous grower, even in zone 4. Own root.

  • •Classification: Shrub
  • •Official Flower Color: Pink blend
  • •Bloom Cycle: Everblooming
  • •Hardiness Zone: 4-9
  • •Height: 2-3’
  • •Flower Form, Size: Semi-double, 2-2.5”
  • •Petal Count: 13-19
  • •ARS rating: (7.8)

Super Hero Easy Elegance®, Rosa ‘BAIsuhe’ (PP20,486)

Super Hero will rescue you from your fear of growing roses! This hybrid tea-shaped rose is as easy to grow as any other shrub, with the added benefit of beautiful, deep red blooms. Medium to dark green, glossy foliage provides a perfect background for the season-long flower show. Own root.

  • •Classification: Floribunda
  • •Official Flower Color: Medium red
  • •Bloom Cycle: Everblooming
  • •Hardiness Zone: 4-9
  • •Height: 3-5’
  • •Flower Form, Size: Full, 2-3”
  • •Petal Count: 35-40

Sweet Fragrance Easy Elegance®, Rosa ‘BAInce’ (PP19,969)

Hybrid tea-shaped buds in tropical tints of coral and orange with a deep yellow base swirl open to full, sweetly fragrant, apricot blossoms. Each bloom matures to salmon-pink adding interest with the range of color. Clusters of buds and blooms are held on sturdy canes making them perfect for cutting. A vigorous, upright grower with excellent disease-resistance. Own root.

  • •Classification: Grandiflora
  • •Official Flower Color: Apricot
  • •Bloom Cycle: Everblooming
  • •Hardiness Zone: 5-9 (trial in zone 4)
  • •Height: 2-4’
  • •Flower Form, Size: Full, 3-4”
  • •Petal Count: 35

Yellow Brick Road Easy Elegance®, Rosa ‘BAIoad’ (PP19,046)

Neat, round, compact shrub covers itself with clusters of old-fashioned, lemon-yellow blossoms. Interestingly, the outer petals are slightly lighter in color. Blooms mature to butter- cream, extending the pallet of colors. Excellent flower effect. Will add a splash of color in the front of the border, as a groundcover and also as a low hedge. You don’t have to be in the land Oz to find excellent blackspot resistance, so unique among yellow roses. Own root.

  • •Classification: Shrub
  • •Official Flower Color: Deep yellow
  • •Bloom Cycle: Recurrent
  • •Hardiness Zone: 5-9
  • •Height: 2-3’
  • •Flower Form, Size: Full, 2-3”
  • •Petal Count: 38

Yellow Submarine Easy Elegance®, Rosa ‘BAline’ (PP16,659)

Clusters of bright lemon-yellow blossoms age to soft yellow and finally to white, creating a spectrum of yellows on one plant. This beauty has an upright habit and disease-resistant foliage. Most attractive planted in groups with other shrubs and perennials. Crown hardy in zone 4 with mulch for winter protection.

  • •Classification: Shrub
  • •Official Flower Color: Medium yellow
  • •Bloom Cycle: Recurrent
  • •Hardiness Zone: 5-9
  • •Height: 2-4’
  • •Flower Form, Size: Full, 2”
  • •Petal Count: 32
  • •ARS Rating: (7.3)
Posted in Press Releases
April 18, 2012

First Editions® Amber Jubilee™ Ninebark

St. Paul, Minn. (Spring 2012) – All hail First Editions® Amber JubileeNinebark! This amazing new Physocarpus opulifolus is fit for a queen with fabulous crown jewel colored foliage in hues of orange, yellow and gold. In fall, the leaves transform to regal red and royal purple.

Amber Jubilee Ninebark was named in honor of Queen Elizabeth’s Diamond Jubilee, which will be celebrated throughout 2012. A distinctly different Ninebark, Amber Jubilee was developed in Manitoba, Canada. This hardy, easy to grow, subject of the queen can add a majestic look to any garden area.

When planted together in groups, Amber Jubilee provides a beautiful landscape backdrop. Its unique color and all-season interest make it a great feature plant as well.

First Editions® Amber Jubilee™ Ninebark

Physocarpus opulifolus ‘Jefam’ PPAF

  • Full sun
  • Foliage Color: Yellow, Orange, Green; Fall Foliage: Red and Purple
  • Height: 5- to 6-feet
  • Spread: 4-feet
  • Zone: 2-7

Look for First Editions Amber Jubilee Ninebark, exclusively from Bailey Nurseries, at better garden centers in spring 2012.

Posted in Press Releases
April 18, 2012

First Editions® Bali, Fiji and Tahiti Hibiscus

St. Paul, Minn. (Spring 2012) – First Editions® Bali, Fiji and Tahiti offer hibiscus lovers three striking new varieties that are as beautiful and exotic as their namesakes. These easy-to-grow plants offer picturesque blooms throughout the summer and well into fall.

First Editions® Bali Hibiscus

With its beautiful white blooms, First Editions Bali Hibiscus will grant a glimpse of garden paradise July through September. Its semi-double white blossoms are perfectly accentuated by a purple-red center and lush green foliage.

Hibiscus syriacus “Minfren”

  • Full sun
  • Color White with purple red center
  • Height: 5- to 8-feet
  • Spread: 4- to 7-feet
  • Zone: 5-8

First Editions® Fiji Hibiscus

First Editions Fiji Hibiscus will bring to mind beautiful exotic islands with its color and texture. The blooms start as a medium pink, then open to semi-double flowers that finally fade to a lighter pink hue. The deep red center dramatically highlights the delicate blossoms.

Hibiscus syriacus “Minspot”

  • Full sun
  • Color: Light pink with deep pink accents and deep red center
  • Height: 5- to 8-feet
  • Spread: 4- to 7-feet
  • Zone: 5-8

First Editions®Tahiti Hibiscus

With its large, trumpet-shaped blossoms, First Editions Tahiti Hibiscus is sure to stand out in any garden. It’s gorgeous semi-double blooms are a deep pink-purple accented with a dramatic deep red center. Tahiti offers a feeling of the tropics from July through October.

Hibiscus syriacus “Mineru”

  • Full sun
  • Color: Deep pink with red center
  • Height: 5- to 8-feet
  • Spread: 4- to 7-feet
  • Zone: 5-8

Look for First Editions Bali, Fiji and Tahiti Hibiscus exclusively from

Bailey Nurseries at better garden centers in spring 2012.

Posted in Press Releases
April 18, 2012

New First Editions® Baton Rouge™ Dogwood

St. Paul, Minn. (Spring 2012) – First Editions® Baton RougeDogwood is as vibrant as the city it’s named after. This dogwood offers amazing interest all year long.

In spring, white flowers turn to white berries. The brighter green leaves transform to a vivid, reddish-purple in the fall. After the leaves drop, bright red stems keep the plant interesting through the winter months.

Growing to only three to four feet, Baton Rouge remains compact and full with minimal care.

First Editions® Baton Rouge™ Dogwood

Cornus alba 'Minbat'

  • Full sun
  • Height: 3- to 4-feet
  • Spread: 3- to 4-feet
  • Zone: 3-7
  • Foliage: Medium green, red-purple in fall
Posted in Press Releases
April 18, 2012

Treat Yourself to Four New First Editions® Phlox

St. Paul, Minn. (Spring 2012) – Pucker up for a veritable candy store of colors! First Editions®Coral Crème Drop, Cotton Candy, Bubblegum™ and Grape Lollipop™ Phlox provide fabulous, long-lasting blooms in an amazing array of colors.

These phlox are exceptionally mildew resistant and easy to grow. The masses of blossoms atop 18-inch stems are great for attracting hummingbirds and butterflies. They’re a must have for any garden.

Look for all four First Editions Phlox at better garden centers this spring.

First Editions® Coral Crème Drop™ Phlox

Phlox paniculata 'Ditomdre' PP20,907

  • Color: Coral blooms with rosy centers
  • Full sun
  • Height: 18- to 22-inches
  • Spread: 18- to 24-inches
  • Zone: 4-8

First Editions® Cotton Candy™ Phlox

Phlox paniculata 'Ditomfav' PP21,369

  • Color: Lavender pink blooms with cotton candy centers
  • Full sun
  • Height: 18- to 22-inches
  • Spread: 18- to 24-inches
  • Zone: 4-8

First Editions® Bubblegum™ Phlox

Phlox paniculata 'Ditomfra' PP21,171

  • Color: Fluoresent pink blooms with dark pink centers
  • Full sun
  • Height: 18- to 22-inches
  • Spread: 18- to 24-inches
  • Zone: 4-8

First Editions® Grape Lollipop™ Phlox

Phlox paniculata 'Ditomsur' PP21,109

  • Color: Glowing grape blooms with red centers
  • Full Sun
  • Height: 18- to 22-inches
  • Spread: 18- to 24-inches
  • Zone: 4-8
Posted in Press Releases
April 18, 2012

First Editions® Candy and Sweet Coralberry

St. Paul, Minn. (Spring 2012) – If you’re looking for a plant to add winter appeal to your landscape, First Editions® Candy and Sweet Coralberry should top the list. When most plants have ended their summer show, Candy and Sweet deliver a sugar-coated look throughout the frosty season.

Candy Coralberry features arching stems loaded with bubblegum pink berries. The berries ripen in early fall and remain on the stems throughout the winter.

The plump, rosy-pink berries of Sweet Coralberry look especially beautiful with a dusting of snow. The berries take on great color in the fall, and last throughout winter.

Both Candy and Sweet make an excellent cut flower. Perfect for arrangements and home décor,

these shrubs provide unique, late season color both inside and outside your home.

Look for First Editions Candy and Sweet Coralberry at better garden centers next spring.

First Editions® Candy Coralberry

Symphoricarpos doorenbosii 'Kolmcan' PP20,931

  • Full sun
  • Height and Spread: 24- to 30-inches
  • Zone: 4-9

First Editions® Sweet Coralberry

Symphoricarpos x doorenbosii 'Kolmagics' PPAF

  • Full sun
  • Height and Spread: 30- to 36-inches
  • Zone: 4-9
Posted in Press Releases
April 18, 2012

First Editions® Hypericum Add Unique Fall Color to the Garden

St. Paul, Minn. (Spring 2012) – First Editions®Hypericum are an easy way to add interesting color and texture to your fall garden. Spring blossoms give way to clusters of colored hips that are a perfect alternative to mums. A great garden plant, Hypericum are also stunning in flower arrangements.

This group of Hypericum is particularly rust- resistant and each variety looks spectacular grouped together in the garden or as part of a container combo.

First Editions Glory Hypericum is a true color breakthrough, with creamy, caramel-colored hips.

First Editions Green Hypericum features bright, green apple-colored hips.

First Editions Beauty Hypericum is covered with bright yellow blossoms in spring and large clusters of salmon-pink fruits in the fall.

Large clusters of red berries cover the branches of First Editions Red Star Hypericum.

Look for all four First Editions Hypericum in better garden centers this spring.

First Editions® Glory Hypericum

Hypericum ‘Kolmaglor’ PPAF

  • Full sun
  • Height: 30- to 36-inches
  • Spread: 3-feet
  • Zone: 5-9

First Editions® Green Hypericum

  • Hypericum ‘Kolmgreip’ PPAF
  • Full sun
  • Height: 30- to 36-inches
  • Spread: 3-feet
  • Zone: 5-9

First Editions® Beauty Hypericum

Hypericum inodorum 'Kolmbeau' PP13,532

  • Full sun
  • Height: 30- to 36-inches
  • Spread: 24- to 30-inches
  • Zone: 5-9

First Editions® Red Star Hypericum

Hypericum inodorum 'Mystical Red Star' PP21,313

  • Full sun
  • Height: 30- to 36-inches
  • Spread: 24- to 30-inches
  • Zone: 5-9
Posted in Press Releases
April 18, 2012

First Editions® Jade Patina Hedge Maple

St. Paul, Minn. (Spring 2012) – First Editions® Jade Patina Hedge Maple offers two advantages in a medium size maple tree. The beautiful dark green leaves are more deeply indented than is typical of this type of hedge maple. Jade Patina also shows exceptional cold tolerance and is not affected by frost cracking. Bring on your coldest winter, this tree can take it!

Jade Patina is particularly easy to grow and tolerates dry soils and severe pruning.

Look for Jade Patina in garden centers this spring.

First Editions® Jade Patina Hedge Maple

Acer campestre 'BAIlee'

  • Full sun
  • Height: 20- to 35-feet
  • Spread: 20- to 35-feet
  • Zone: 5-7
  • Foliage: Dark green
Posted in Press Releases
April 18, 2012

First Editions® Shining Sensation™ and Rainbow Sensation™ Weigela

St. Paul, Minn. (Spring 2012) – Create a stunning spring display with First Editions® Shining Sensation™ and Rainbow Sensation™ Weigela. Both varieties provide great garden color and are exceptionally easy to grow.

Shining Sensation Weigela gets its name from the plant’s shiny, burgundy leaves. The unique, glossy foliage serves as a beautiful backdrop for the pink, funnel-shaped flowers. Abundant blooms cover the plant in May and June, and are particularly attractive to hummingbirds. A stunning improvement over similar Weigela, Shining Sensation also features graceful arching stems that make it an interesting boarder plant.

Rainbow Sensation Weigela is a showstopper throughout the gardening season. This shrub’s amazing variegated foliage can brighten any area of your landscape even before it blooms. The lemony-green leaves are highlighted by compact clusters of soft pink flowers that appear in May. Perfect in a large container or in the garden, Rainbow Sensation is hardy and requires minimal care.

Look for First Editions Shining Sensation and Rainbow Sensation Weigela at better garden centers this spring.

First Editions® Shining Sensation™ Weigela

Weigela florida 'Bokrashine' PPAF

  • Full sun, Zone: 4-8
  • Height: 5- to 6-feet
  • Spread: 3- to 4-feet

First Editions® Rainbow Sensation™ Weigela

Weigela florida 'Kolmagira' PP20,384

  • Full sun, Zone: 4-8
  • Height: 3- to 4-feet
  • Spread: 3- to 4-feet
Posted in Press Releases
April 18, 2012

First Editions® Sky High™ Juniper

St. Paul, Minn. (Spring 2012) – First Editions® Sky High™ Juniper’s silvery-blue, dense foliage makes it an excellent evergreen choice. Sky High keeps its strong, columnar shape with very little pruning.

Perfect as a screen or accent shrub, Sky High was selected by Bailey Nurseries from the prairies of North Dakota. It is tolerant of dry soil conditions and very easy to grow and maintain.

First Editions®  Sky High™ Juniper

Juniperus scopulorum ‘Bailigh’ PPAF

  • Full sun
  • Color: Silvery-blue
  • Height: 12- to 15-feet
  • Spread: 3- to 5-feet
  • Zone: 3-7

Look for First Editions Sky High Juniper exclusively from Bailey

Nurseries at better garden centers in spring 2012.

Posted in Press Releases
April 18, 2012

First Editions® Snow White Mockorange

St. Paul, Minn. (Spring 2012) – First Editions® Snow White Mockorange may really be the fairest of them all! This repeat blooming shrub features stunning, 2-inch, double flowers. The bloom clusters cover the plant in spring and then reappear in summer.

These pure white, beautifully fragrant flowers sit atop attractive foliage. Snow White keeps its rounded shape and doesn’t get bare or twiggy.

Plant Snow White near a walkway or patio to get the most enjoyment out of its fragrance. Guaranteed to charm any prince or grumpy diamond miner.

First Editions®  Snow White Mockorange

Philadelphis 'Snowwhite Fantasy' PP13,774 Full sun

  • Height: 5- to 6-feet
  • Spread: 4- to 5-feet
  • Zone: 5-8
Posted in Press Releases
April 18, 2012

First Editions® White Diamonds® Hydrangea

St. Paul, Minn. (Spring 2012) – Diamonds can be a gardener’s best friend, especially when they come in the form of a White Diamonds®Hydrangea. This new, compact Hydrangea paniculata reaches only 4-feet, making it the perfect border, mixed grouping or small hedge plant. White Diamonds features dark green foliage that serves as a backdrop for stunning white panicles that stay upright in the garden.

White Diamonds® Hydrangea at a glance:

Hydrangea paniculata ‘HYPMADI’ PP19,082

  • Height: 4-feet
  • Spread: 5-feet
  • Shape: Compact, dense
  • Zone: 4-8

Look for First Editions White Diamonds Hydrangea, exclusively from Bailey Nurseries, at better garden centers in spring 2012.

Posted in Press Releases
April 18, 2012

First Editions® Wildfire™ Winterberry

St. Paul, Minn. (Spring 2012) – Spark all-season garden interest with First Editions® Wildfire™ Winterberry. Extremely easy to grow, this Winterberry features pure white flowers that deliver bright red fall fruit that lasts through early winter. Dark green foliage serves as a backdrop for the large berries, creating a spectacular display.

When winter sets in, Wildfire drops its leaves, leaving just the bright berries. Bring the branches indoors for great fall and winter decorating, or leave the berries to provide food for the birds.

Wildfire’s compact, rounded shape makes it an excellent hedge or accent shrub. ‘Southern Gentleman’ is recommended as a pollinator.

First Editions® Wildfire™ Winterberry

Ilex verticillata 'Bailfire'

  • Full sun
  • Height: 6- to 7-feet
  • Spread: 8-feet
  • Zone: 4-9
Posted in Press Releases
April 18, 2012

First Editions® Sapphire Surf™ Bluebeard

St. Paul, Minn. (Spring 2012) – Hang ten with anocean of deep blue flowers in your yard! FirstEditions® Sapphire Surf™ Bluebeard will have youamped about your epic garden spaces! Seriouslydude, this compact, low-maintenance shrubproduces a mondo swell of stunning flowers fromtop to bottom.

Sapphire Surf is a totally tubular garden specimenfrom late summer through early fall. Its sweet blueblooms are a butterfly magnet, and make far out cutflowers. Sapphire Surf is also deer resistant anddrought tolerant. It makes a most excellent border or accent plant.

Hereʼs the four-one-one on this kickinʼ shrub:

First Editions® Sapphire Surf™ Bluebeard
Caryopteris x clandonensis ʻBlauer Splatzʼ PPAF

  • Full sun
  • Color: Dark blue flowers with dark green foliage
  • Height: 2-feet
  • Spread: 3-feet
  • Zone: 5-9

Sapphire Surf is a lifestyle, not just a plant! Look for First Editions Sapphire Surf Bluebeard,exclusively from Bailey Nurseries, at better garden centers in spring 2012.

Posted in Press Releases