HORTICULTURAL PROFESSIONAL

October 28, 2015

Greenhouse Grower's New Shrubs for 2016

Greenhouse Grower

Trade publication Greenhouse Grower recently published their 12 New Shrubs for 2016 and named 3 First Editions® Plants in their best-of list: Ruffled Red Magic™ Crape Myrtle, Spring Lace Viburnum and Blue Puffball™ Vitex. Click HERE for the full list!

October 22, 2015

Endless Summer® Sponsors Test Garden

Endless Summer Hydrangea Garden

We are very excited to announce that Bailey Nurseries and Endless Summer® Hydrangeas are expanding our relationship with the Heritage Museums & Gardens on Cape Cod by sponsoring the expansion of their hydrangea garden. Last year, we provided the Endless Summer® Hydrangeas Garden within their hydrangea collection, and now that area will expand over one acre and focus on testing and displaying new hydrangea cultivars that are available in garden centers. Please see below for the full announcement from Heritage Museums & Gardens:

Heritage Museums & Gardens will be home to a national hydrangea test garden where, for the next five years, new hybrid varieties of hydrangeas will be planted, grown, and studied by professional growing experts from across the country. The test garden is an offshoot of Hydrangeas 2015, an international conference attended by hydrangea experts from around the world which was held at Heritage this past July. The project will make Heritage’s Hydrangea Garden the most comprehensive in the United States. Test garden partners include leading professional growers, Bailey Nurseries (creators of Endless Summer® Hydrangeas) and Ball Horticultural Company; renowned plant expert Dr. Michael Dirr and his wife Bonnie; the Cape Cod Hydrangea Society and the American Hydrangea Society. Heritage staff and horticultural interns will document and collect data on plant performance that will enable these growers to perfect new hydrangea varieties and gauge how these varieties perform in New England, one of the country’s largest markets for hydrangeas. The test garden will build on Heritage’s hydrangea collection of 155 species and cultivated varieties, expand and enhance its existing hydrangea garden, and showcase the depth and breadth of these iconic plants for Heritage visitors. Heritage visitors will also have the opportunity to preview new plants being readied for the gardening market. Designed by horticulture director Les Lutz and installed in phases over five years, the expanded garden will include new hydrangeas and other plants, a new water feature, and stone walkways that will allow visitors to stroll among an unprecedented variety of hydrangeas. The test garden will afford researchers and growers easy access to test plants while offering home gardeners examples of which plants pair well together. “Heritage founder Josiah Lilly had a vision for our institution to be ‘…an outreaching force for education…’, and we are looking forward to contributing new knowledge to the field. It is truly an honor to be working with the top professionals in the horticulture world,” said Ellen Spear, President & CEO of Heritage Museums & Gardens. “For visitors, expanding this garden will mean more beautiful and inspiring landscapes to visit and enjoy.” The test garden was conceived as part of collaborative conversations among key attendees at the three-day Hydrangeas 2015 Conference. The initiative is being led by Dr. Michael Dirr, horticulture professor emeritus at the University of Georgia and author of over 300 scientific and popular publications, in collaboration with expert growers from Bailey Nurseries and Ball, who were inspired by Heritage’s existing Hydrangea Garden. “Worldwide, hydrangeas are the most celebrated, cherished and revered garden plants,” said Dirr. “Heritage, with the expanded and documented collection, will educate gardeners and scientists about the rich diversity within the genus. The garden will be the platinum standard for all who desire to increase their knowledge of this noble genus. The genesis of this expansion was spawned by the recent hydrangea conference at Heritage Museums & Gardens. The attendees’ excitement was palpable; their financial commitment gratifying. ” Work on the new Hydrangea test garden is slated to begin at Heritage in spring 2016.

October 21, 2015

Easy Elegance® Rose Collection Rebrands and Launches Website

Easy Elegance Logo

We are extremely excited to announce the new identity and website for the Easy Elegance® Rose Collection. After more than 10 years of success in the marketplace and having spent much time in consumer research, we have chosen to adapt the brand statement to more clearly state how this collection of shrub roses creates a solution for the home garden.

“While we are re-launching the Easy Elegance® brand, Easy Elegance continues to deliver only the best varieties in the shrub rose category,” says Brand Manager Natalia Hamill. “The Easy Elegance collection is the result of years of targeted breeding and selection focused on repeat bloom, handsome foliage, gorgeous flowers and robust garden performance without the use of chemicals.”

  • We have found that many consumers are afraid to plant roses because they have the perception of being too difficult to grow and manage. In turn, our updated identity very clearly states that Easy Elegance® Roses are ROSES YOU CAN GROW™. This collection provides hardy, disease resistant and beautiful shrub roses in multiple colors, flower shapes and sizes in regional assortments to fit almost any garden. They stay healthy without chemicals and without all of the fuss.
  • The new website, www.EasyEleganceRoses.com, showcases updated images, rose descriptions, "how-to" guides and inspirational garden plans to help consumers utilize the plants in their gardens and landscapes.
  • We will be ramping up a full consumer advertising push in Spring 2016.
  • A new pot and tag are coming soon to make this launch cohesive and understandable to garden consumers.

Hamill continues by explaining that the “new marketing approach is designed to get the word out that Easy Elegance roses are reliable and beautiful without being hard to grow meeting the needs of homeowners that want to grow roses but are intimidated by their fear of failure or the perception that roses are a lot of work.” If you're looking for a fresh take on roses, try using Easy Elegance® Roses You Can Grow™.

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