St. Paul, MN (November 28, 2016) – A decade after revolutionizing the shrub category with a branded reblooming hydrangea, the Endless Summer® brand is introducing a new visual identity.
The new logo and brand mark provides a smooth transition from the existing logo, yet augments an understanding of what the brand is, especially for a new consumer. “The new graphic icon and shifting from the Endless Summer® Collection to Endless Summer® Hydrangeas more clearly explains our offering to Millennials and others learning about gardening,” said Brand and Business Development Manager Natalia Hamill.
“We retained the iconic look of the established brand logo, while offering a fresh design that is more contemporary, easier to read and relates better to current and future gardeners,” Hamill adds. “This visual shift is in line with our product development objectives of breeding new hydrangeas that perform better in today’s marketplace and packaging them in a way that communicates easily.”
This new brand identity will be carried throughout all marketing communications including pots, tags, and print and digital materials. The transition will take effect starting January 2017 for all communications and marketing, but licensed growers will be able to continue working through their existing supply of tags and pots.
To download digital files of the new logo, pot or tags, please click here: http://bit.ly/2eYzNAY.
BAILEY NURSERIES OFFERS TIPS FOR FALL PLANTING
Autumn is Perfect Time to Add Color, Plant for SpringST. PAUL, Minn. (Aug. 18, 2016) – Although spring is widely considered prime planting season, fall is actually an optimal time for homeowners to add color and plot a vision for next year’s landscape.
“Autumn is the perfect time to assess landscaping needs and fill any gaps that exist in your landscape,” said Bailey Nurseries brand manager and horticulturist Natalia Hamill. “And while you’re at it, you can add plants that provide a pop of color – like a throw pillow for your garden.”
Bailey Nurseries, which has been around for more than a century, has spent years perfecting shrubs and trees that have better blooms, colorful foliage, compact shapes or multiple seasons of interest, many of which provide rich color during the fall months. Many trees and shrubs can be planted during the fall, so gardeners can enjoy spring blooms without waiting a whole year.Top Fall Landscaping Tips
Here are the top fall gardening tips from Bailey Nurseries’ experts.
- Take inventory: Decide what, and where, your landscape is lacking and plug the gaps now. Depending on plant type and local climate, you’ll be able to enjoy a full, bursting garden as early as next spring.
- Multi-season interest: Consider adding plants that offer color for more than one season. Examples include Endless Summer® BloomStruck® Hydrangeas with blooms from late spring through fall, First Editions® Tiger Eyes® Cutleaf Staghorn Sumac with chartreuse leaves in summer changing to stunning yellow, orange and scarlet in fall, and First Editions® Standing Ovation® Serviceberry with sweet white flowers in spring followed by blue fruit and red-orange leaves in autumn. (See below for more examples.)
- Attention to temperature: Different plants react in varied ways to temperature swings, so minding your region’s weather patterns is a must. Bailey Nurseries’ plant tags and the USDA plant hardiness zone map show gardeners how to adjust to their particular climate.
- Look long-term: Achieving the ideal landscape doesn’t happen overnight. Establish a vision for what you want your garden to look like, then understand that many trees and shrubs take several years to reach mature size. The results last much longer and are well worth the wait. To see this kind of strategic gardening vision in action, check out home gardeners Amy and Luke in this First Editions® video series.Fall stars
These plants provide instant color in fall and can keep a landscape looking beautiful for years to come afterward:
- Cayenne Dogwood: These bright red stems shine all winter, even in southern parts of the country. Blue berries form in late summer amid Cayenne Dogwood’s lush green leaves.
- Amber Jubilee™ Ninebark: Amber Jubilee’s orange, yellow and golden hues are a perfect fit for fall. New spring leaves are also full of glowing tones and delicate white blooms.
- Pink Sparkler™ Birchleaf Spirea: Exquisite pink flowers bloom on Pink Sparkler in the early summer then re-emerge in the fall. Additionally, fall flowers appear down the stem for a full, rich appearance and pop of pink, and the leaves turn burgundy red during autumn.
- BloomStruck® Hydrangea: After providing great summer flower color, BloomStruck leaves turn a rich, deep red – the ideal touch for a fall landscape. From the First Editions® collection, Vanilla Strawberry™ Hydrangeas and Jetstream™ Oakleaf Hydrangeas also provide fantastic autumn color.
- Scarlet Jewell™ Maple Tree: Homeowners can usher in fall early with these crimson leaves, which show up a full two weeks before those of other red maples. In the spring, bright red flowers appear. Matador™ Maples, on the other hand, hold their leaves longer and provide an even deeper red color well into autumn.
Spring is the best time to prune back your panicle hydrangeas! But what the heck is a panicle-type? How do you tell them apart from the others? These hydrangeas are the ones with a triangular shape that bloom white in summer and then turn a red, pink, or parchment in fall. Something like Vanilla Strawberry™, Strawberry Sundae™ and White Diamonds® Hydrangea.
We recommend pruning these types of hydrangeas back 30-50% of the way down the established stems. It may seem like a lot, but it's necessary to prevent flopping late in summer when the heavy flower heads are in full bloom.
Prune at a 45% angle just above a set of buds.
This type of hydrangea grows flowers in "new wood," which means the growth that will start in spring, so you don't have to worry about cutting off potential blooms from last year, like on some other mophead-type hydrangeas.
Click HERE or above to watch our video about how quick and easy it is to prune your panicle hydrangeas!
NOTE: If you have an older, more established panicle hydrangea that isn't developing the big beautiful blooms that it used to, give it a good hard prune in late winter/early spring. That means cutting down to the lowest set of viable buds, which is likely between 10" and 18" off the ground. This will help reinvigorate the shrub.
FROM FARM TO GARDEN: BAILEY NURSERIES ANNOUNCES ANNUAL CUSTOMER EXPO DATES
Dr. Michael Dirr and Coach Vince Dooley to serve as Minnesota Keynote Speakers
St. Paul, MN (March 21, 2016) – With a new theme and fresh schedule, Bailey Nurseries is excited to announce its 2016 annual customer expo in Minnesota and Illinois: From the Farm to the Garden. Follow creative displays that illustrate production practices and available product from young plants, bareroot and containers. Be inspired with retail merchandising presentations to support strong in-store sales. Hear from industry leaders on new varieties, team motivation and the future of breeding.
Each event is open to all Bailey customers. From Farm to Garden will include facility tours and access to expert Bailey staff to discuss plant health, production and sales-related questions.
Dr. Michael Dirr and Coach Vince Dooley will each keynote in Minnesota (speakers for Illinois to be announced in late spring). Coach Dooley is one of the winningest coaches in the history of SEC football, an enthusiastic and knowledgeable gardener, and gives a fun, engaging and inspirational talk on team building, plants and enjoying life in the garden. Dr. Dirr will speak on hydrangeas and the future of breeding to advance consumer trends and demand.
Registration information and agendas will be available later this spring. In the meantime, please save the date for the following locations:
Minnesota – Thursday, July 28th, 2016: Bailey Nurseries 1300 Bailey Road St. Paul, MN 55119
Illinois – Thursday, July 21st, 2016: Bailey Nurseries – Larch Farm 1546 N. 600 East Road Onarga, IL 60955
BAILEY NURSERIES PROMOTES TWO FROM INSIDE SALES DEPARTMENT
Tiffany Nohl and Andy Herting Move to Brand & Licensing Sales Representative and Outside Sales Representative
St. Paul, MN (March 18, 2016) – Bailey Nurseries is excited to announce the promotion of two Inside Sales Representatives to new roles within the company. Tiffany Nohl has been promoted to Brand & Licensing Sales Representative, and Andy Herting has accepted the role of Outside Sales Representative.
Tiffany Nohl will be working to develop and increase sales and sell through for the brands through the existing network of growers. Tiffany has worked at Bailey Nurseries since 2011 as an Inside Sales Representative. “I am very excited to support the brands’ growth in this new role,” Tiffany adds. “Since I started at Bailey Nurseries, the brands have been an important piece of Inside Sales, and having the ability to work directly with growers will be a great challenge.”
Also promoted from Inside Sales, Andy Herting will be handling the Indiana, Kentucky, Ohio and Tennessee territory as Bailey Nurseries’ newest Outside Sales Representative. Andy has worked at Bailey Nurseries’ Main Office in Minnesota as an Inside Sales Representative for over a year, and will be relocating to Lexington, Kentucky to better service his new customers. “Moving to a new part of the country and meeting our fantastic customers will be an exciting adventure,” Andy shares. “This is a great opportunity, and I look forward to supporting Bailey’s customers in this beautiful part of the country.”
Tiffany’s role is effective immediately. Andy will be relocating and begin work with his new customers in early April. Congratulations to Tiffany and Andy.
KERRY PIERITZ PROMOTED TO OUTSIDE SALES REPRESENTATIVE POSITION
Pieritz to cover Chicagoland and western Indiana region for Bailey Nurseries
St. Paul, MN (February 23, 2016) – After nearly six years as an Inside Sales Representative, Bailey Nurseries announces that Kerry Pieritz has been promoted to an Outside Sales Representative position covering the Chicagoland and western Indiana region, effective immediately. During her tenure at Bailey Nurseries, Kerry worked with customers throughout the Midwest, including this territory with Sales Representative Dave Warning.
“Following Dave’s recent move to the Grower Specialist position at Bailey Nurseries, Kerry is the perfect fit to take over that territory,” said Sales Manager Ted McDonald. “Her experience with these customers, knowledge of our products and industry, as well as her outgoing and enthusiastic personality will be of great benefit to the territory.”
“It has been great getting to know everyone over the last 6 years and I am grateful for this new opportunity,” Kerry shared. “I am extremely excited to step up and be able to work with everyone more closely, and am looking forward to helping my territory’s customers grow their business this spring!”
Prior to joining Bailey Nurseries, Kerry managed part of a retail garden center, so she is well suited to understand the unique needs of her customers. Kerry can be reached at [email protected] and 779-233-7248.
We are excited to share the news that nine barberry, four of which are from the First Editions® Collection, have been named resistant to black stem rust by the USDA. After testing in the Cereal Rust lab, these varieties have been allowed for sale. The First Editions® varieties include Toscana™, Moscato™, Lambrusco™, Daybreak and Limoncello™. After a year off the market, these plants will be available after April 1st. Please contact your Bailey Sales Representative for more information.
We all know that product availability is a hot button issue in our industry this year. Customers that delayed their 2016 orders have especially felt the pinch as shortages in key product categories are on the rise. Bailey Nurseries' Sales & Marketing Director Marc McCormack spoke with Nursery Management about the issue and trends moving forward. Click HERE to read more.
BAILEY NURSERIES HIRES GROWER SPECIALIST SALES REPRESENTATIVE
Dave Warning to manage grower customers in Upper Midwest
(February 2, 2016) – As a supplier of premium bareroot and liner material, Bailey Nurseries has placed a great emphasis on supporting their grower customers with customized tools. To further support that goal, Bailey Nurseries has announced that Dave Warning will be the company’s first Grower Specialist Sales Representative for the Upper Midwest market. Warning will work specifically with grower customers in Illinois, Wisconsin and western Indiana to manage their unique needs.
Warning has been a Territory Sales Representative at Bailey Nurseries for almost 14 years in the Chicagoland and western Indiana region. He has a strong track record of customer service, growth and forward-thinking goals that will be of great benefit to his new role. His expertise in bareroot product and JumpStarts™, Bailey Nurseries’ new quart-sized potted liner program, will be particularly useful for growers.
“We are excited at the knowledge and experience he brings to this position,” said Bailey Nurseries Sales Manager Ted McDonald. “Dave has strong relationships within the territory, and allowing him to focus on this essential market channel will be an incredible asset to our customers.”
In addition to his work at Bailey Nurseries, Warning is a member of the Experience Committee for iLandscape, taking place this week in Schaumburg, Illinois.
http://www.nurserymag.com/article/bailey-nurseries-hires-grower-specialist-sales-rep-0216 http://www.greenhousemag.com/article/bailey-nurseries-hires-grower-specialist-sales-rep-0216 http://www.lawnandlandscape.com/article/ll-020316-Bailey-hires-specialist http://www.gardencentermag.com/article/bailey-nurseries-hires-grower-specialist-sales-rep-0216 http://www.gpnmag.com/bailey-nurseries-adds-grower-specialist-sales-rep
Flowering foliage and tropical plants can be thought of as container or in-home plants many times. Thanks to Greenhouse Grower for including First Editions® Summer Ruffle™ as a wonderful garden variety that has incredible foliage. Blue-green foliage is accented by creamy white margins on this new hibiscus variety. It stays relatively compact, maturing to 3' - 4' tall and wide, making it a great option for containers or small space gardens. In addition to the show-stopping foliage, beautiful lavender flowers provide a stunning accent in the summer months.
BAILEY NURSERIES HIRES GENERAL MANAGER, BREEDER FOR PII
David Roberts selected to lead the recently acquired Plant Introductions, Inc.
St. Paul, MN (January 4, 2016) – Bailey Nurseries today announced that David Roberts has been hired as the General Manager and Breeder for Plant Introductions, Inc. Roberts will manage day-to-day operations, lead breeding direction and coordinate breeding objectives for the company with Bailey Nurseries management and PII consultants Dr. Michael Dirr, Mark Griffith and Jeff Beasley. Roberts will be based at the Watkinsville, Georgia facility, which was acquired by Bailey Nurseries in 2015.
“David is bringing great knowledge and energy to PII,” said Bailey Nurseries President Terri McEnaney. “That strong combination of experience and enthusiasm expands the opportunity for PII to continue bringing top quality, groundbreaking genetics to market.”
Roberts has a master’s degree from North Carolina State University in Horticultural Science with a concentration in Ornamental Plant Breeding. Over the last several years he has worked as a graduate student with Dr. Dennis Werner and Dr. Tom Ranney where he developed a passion for ornamental plant breeding and propagation. Roberts’ work at PII will be focused on producing cultivars through research, genetic improvement and innovative hybridization in accordance with the plant breeding strategies set forth by the Bailey Nurseries/PII ownership and Plant Development team.
First Editions® dominated the headlines this year in Greenhouse Grower's "Top 5 Retail Plant Stories of 2015" roundup. Leading the pack was their story on Crimson Fire™ and Sparkling Sangria™ Loropetalum. Coming in a close second was their 12 eye-catching shrubs of the year, which features a number of First Editions® varieties. Click on any of the previous links to read the articles in depth.
We are extremely excited about the advancements in breeding and introductions that First Editions® is able to offer the marketplace, and are grateful to these well-crafted trade publications for sharing the information with all of you. It's a great partnership that is a great service to our industry. Thank you to Carol Miller and the editorial team at Greenhouse Grower!
Every year, the Pantone Institute releases their Color of the Year. Well, this year they broke tradition and named TWO colors: Rose Quartz and Serenity. Well, we couldn't help but notice the immediate connection to Endless Summer® The Original! Bailey Nurseries' Public Relations & Communications Specialist Ryan McEnaney spoke with Greenhouse Grower about how we will utilize the Pantone Colors of the Year in our social media for 2016. Click HERE to read the full story.
All of our work to promote these colors and trends is to support your work at the retail level. Feel free to share our posts on social media or use these strategies in-store. Try using disruptive displays to catch shoppers' attention focusing on the "trendy" and "hot" colors of the season utilizing Endless Summer®. This will increase your impulse purchase, serve as a talking point and augment your bottom line! Any questions, feel free to reach out to Ryan McEnaney or talk to your Sales Representative for more ideas!
Even though it's only December, we all know that the retail season for 2016 is quickly approaching. Bailey Nurseries has been actively speaking with trade media to introduce new varieties for 2016. First Editions® Plants has some incredible new selections available at retail, and American Nurseryman highlighted three of our favorites: Ruffled Red Magic™ Crape Myrtle, Pink Sparkler™ Spirea and Blue Puffball™ Vitex. Want to learn more about these exciting new introductions? Click HERE for more information!
Trade publication Greenhouse Grower recently published their 12 New Shrubs for 2016 and named 3 First Editions® Plants in their best-of list: Ruffled Red Magic™ Crape Myrtle, Spring Lace Viburnum and Blue Puffball™ Vitex. Click HERE for the full list!
We are very excited to announce that Bailey Nurseries and Endless Summer® Hydrangeas are expanding our relationship with the Heritage Museums & Gardens on Cape Cod by sponsoring the expansion of their hydrangea garden. Last year, we provided the Endless Summer® Hydrangeas Garden within their hydrangea collection, and now that area will expand over one acre and focus on testing and displaying new hydrangea cultivars that are available in garden centers. Please see below for the full announcement from Heritage Museums & Gardens:
Heritage Museums & Gardens will be home to a national hydrangea test garden where, for the next five years, new hybrid varieties of hydrangeas will be planted, grown, and studied by professional growing experts from across the country. The test garden is an offshoot of Hydrangeas 2015, an international conference attended by hydrangea experts from around the world which was held at Heritage this past July. The project will make Heritage’s Hydrangea Garden the most comprehensive in the United States. Test garden partners include leading professional growers, Bailey Nurseries (creators of Endless Summer® Hydrangeas) and Ball Horticultural Company; renowned plant expert Dr. Michael Dirr and his wife Bonnie; the Cape Cod Hydrangea Society and the American Hydrangea Society. Heritage staff and horticultural interns will document and collect data on plant performance that will enable these growers to perfect new hydrangea varieties and gauge how these varieties perform in New England, one of the country’s largest markets for hydrangeas. The test garden will build on Heritage’s hydrangea collection of 155 species and cultivated varieties, expand and enhance its existing hydrangea garden, and showcase the depth and breadth of these iconic plants for Heritage visitors. Heritage visitors will also have the opportunity to preview new plants being readied for the gardening market. Designed by horticulture director Les Lutz and installed in phases over five years, the expanded garden will include new hydrangeas and other plants, a new water feature, and stone walkways that will allow visitors to stroll among an unprecedented variety of hydrangeas. The test garden will afford researchers and growers easy access to test plants while offering home gardeners examples of which plants pair well together. “Heritage founder Josiah Lilly had a vision for our institution to be ‘…an outreaching force for education…’, and we are looking forward to contributing new knowledge to the field. It is truly an honor to be working with the top professionals in the horticulture world,” said Ellen Spear, President & CEO of Heritage Museums & Gardens. “For visitors, expanding this garden will mean more beautiful and inspiring landscapes to visit and enjoy.” The test garden was conceived as part of collaborative conversations among key attendees at the three-day Hydrangeas 2015 Conference. The initiative is being led by Dr. Michael Dirr, horticulture professor emeritus at the University of Georgia and author of over 300 scientific and popular publications, in collaboration with expert growers from Bailey Nurseries and Ball, who were inspired by Heritage’s existing Hydrangea Garden. “Worldwide, hydrangeas are the most celebrated, cherished and revered garden plants,” said Dirr. “Heritage, with the expanded and documented collection, will educate gardeners and scientists about the rich diversity within the genus. The garden will be the platinum standard for all who desire to increase their knowledge of this noble genus. The genesis of this expansion was spawned by the recent hydrangea conference at Heritage Museums & Gardens. The attendees’ excitement was palpable; their financial commitment gratifying. ” Work on the new Hydrangea test garden is slated to begin at Heritage in spring 2016.
We are extremely excited to announce the new identity and website for the Easy Elegance® Rose Collection. After more than 10 years of success in the marketplace and having spent much time in consumer research, we have chosen to adapt the brand statement to more clearly state how this collection of shrub roses creates a solution for the home garden.
“While we are re-launching the Easy Elegance® brand, Easy Elegance continues to deliver only the best varieties in the shrub rose category,” says Brand Manager Natalia Hamill. “The Easy Elegance collection is the result of years of targeted breeding and selection focused on repeat bloom, handsome foliage, gorgeous flowers and robust garden performance without the use of chemicals.”
- We have found that many consumers are afraid to plant roses because they have the perception of being too difficult to grow and manage. In turn, our updated identity very clearly states that Easy Elegance® Roses are ROSES YOU CAN GROW™. This collection provides hardy, disease resistant and beautiful shrub roses in multiple colors, flower shapes and sizes in regional assortments to fit almost any garden. They stay healthy without chemicals and without all of the fuss.
- The new website, www.EasyEleganceRoses.com, showcases updated images, rose descriptions, "how-to" guides and inspirational garden plans to help consumers utilize the plants in their gardens and landscapes.
- We will be ramping up a full consumer advertising push in Spring 2016.
- A new pot and tag are coming soon to make this launch cohesive and understandable to garden consumers.
Hamill continues by explaining that the “new marketing approach is designed to get the word out that Easy Elegance roses are reliable and beautiful without being hard to grow meeting the needs of homeowners that want to grow roses but are intimidated by their fear of failure or the perception that roses are a lot of work.” If you're looking for a fresh take on roses, try using Easy Elegance® Roses You Can Grow™.
Even though hydrangeas require more water than some other shrubs, they don't like to be over-watered. It is best to have moist soil and not wet soil. One reason hydrangeas get over-watered is when they wilt in the afternoon sun. Our gut reaction is to run out and douse the plant in water, but STOP! That's not always the best option. Over-watering can actually prohibit future bloom production. Watch the video above for tips on watering hydrangeas!
We are excited to announce that Bailey Nurseries has acquired Plant Introductions, Inc. (PII), which is now working as the breeding arm of Bailey Nurseries. PII has a long history of introducing exceptional genetics, many of which have been introduced through our Endless Summer® and First Editions® brands. We are fortunate to have built a wonderful partnership with PII partners Mark Griffith, Dr. Michael Dirr and Jeff Beasley (above, L to R) over the past many years, and are humbled and enthusiastic to continue their great work. These visionaries will also remain on board as consultants for Bailey Nurseries in the coming years, providing direction on breeding, plant trials and market trends.
For our customers, this means day-to-day business as usual, as well as the expansion of cutting-edge genetics from Bailey Nurseries and our consumer brands. We will continue to provide top-quality product with high standards for customer service. We will also continue to work closely with breeders around the globe, in conjunction with our in-house breeding program, to continue to introduce revolutionary new varieties to the domestic and international markets. We look forward to the opportunities that this will provide for Bailey Nurseries and our customers.
Read the original press-release.